CGI · 2022
A 13-week strategic engagement — leading user research, market analysis, and synthesis across a complex industry to deliver a prioritized vision for how a client could differentiate in the payment processing space.
A 13-week strategic engagement to assess the payment processing landscape — not to design a product, but to understand an industry. I led research, synthesis, and deliverable development: user interviews, market analysis, affinity mapping, journey mapping, and a 60+ page vision book covering current state, key insights, and prioritized recommendations.
When client-provided participants weren't available within the planned timeline, I sourced community participants matching the target profiles and kept the engagement on schedule. The vision book was used as both a client presentation artifact and an internal reference for any product work that followed.