Georgia Tech · Spring 2018 · IDEA Finalist
A near-future commuter bike concept built around IoT and user behavior — designed to encourage bike commuting by working across different commuter types rather than designing for just one.
We started with field observations across Atlanta to document cyclist behavior in different environments, then built an affinity map to identify patterns and narrow focus for interviews and a 177-person survey. Research used the AEIOU framework and included both bike owners and non-owners.
Interviews surfaced four distinct commuter types — each with different needs and barriers to regular bike commuting:
Affinity mapping from field observations.
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Four commuter profiles.
The brief had four focus areas: systems approach to design, assessment of user behavior, Internet of Things, and brand development. The final design incorporated IoT technology and was developed alongside comprehensive brand work — visual identity, color palette, and design language.
Final Flux design.
